Archive for February, 2009
Between December 2008 and spring 2009, BLANCO will introduce 56 new product SKUs.
New SKUs include: PERFORMA for 36” cabinets, STELLAR, MicroEdge™, ARCON, SILGRANIT® II and PRECISION™ 16” (front-to-back size) models (stay tuned for more information on these in the upcoming weeks).
According to Marc Nover, President of BLANCO, “The amount of new product and innovations being introduced is unprecedented, for any company… even for BLANCO.”
“With these innovative product launches, we are reconnecting with our European brand heritage and our German engineering and design – building BLANCO’s leadership position into the future. It’s the right thing to do for the BLANCO brand, and we are moving forward,” Nover continued.
And BLANCO is building a stronger infrastructure with a new international SAP system that will grow as the company grows. BLANCO is also reinvesting in aggressive advertising, PR and point of sale campaigns designed to highlight BLANCO’s exceptional new designs and advantages.
“Look at the list of what we are doing,” continued Nover. “We’re not hunkered down. We’re doing the right things, spending wisely and importantly bringing product to market that supports and elevates the BLANCO brand.”
“We have a tremendous opportunity. To sell an authentic design brand. A quality product with distinct advantages. And to have a new story to tell every time we visit a customer,” concludes Nover.
BLANCO’s newest introductions are making headlines! Please enjoy our latest public relations hits and feel free to share them with your customers.
BLANCO has named Frank Advertising, near Princeton NJ, their agency of record for marketing and public relations. BLANCO plans an aggressive strategic marketing program for 2009 to support new product designs and launches.
“BLANCO has been extremely successful in the U.S. market – solely based on the excellence of its products,” states Tim Maicher, Director of Marketing for BLANCO, Inc. “Historically, we’ve been very modest about our brand strengths and now it’s time to shine and to tell our story. BLANCO has a wealth of new products and designs launching in 2009, and we welcome our partnership with Frank Advertising to accelerate the growth of our market share and positive brand awareness.”
BLANCO tapped Frank Advertising based on their strategic marketing, creative and extensive experience in the kitchen and bath industry – especially with international brands. “BLANCO is a perfect fit given our capabilities and stable of clients,” states Robert Frank, owner and president of Frank Advertising. “There’s a lot of synergy between the coveted target audiences – consumers and specifiers – that truly extends the opportunity for growth.”