Fasten your seatbelts and make sure your tray table is in the upright and locked position…. we’re about to take off!!!

BLANCO launched its new ad campaign in the April issue of Western Interiors and will run the advertisements over the next few months in Metropolitan Home, Better Homes & Gardens – Kitchen and Bath Ideas, Elle Décor, Kitchen & Bath Design News, Interior Design and K+BB. The ads will feature new MicroEdge™ technology and will promote the introduction of SILGRANIT® II.

“Our new ad campaign really elevates the product as hero while offering compelling benefits for the consumer and designer to consider BLANCO for their kitchen design,” states Tim Maicher, Director of Marketing for BLANCO. “The headline: ‘You can’t burn it, scratch it or stain it. Which means other sinks can’t beat it.’ is a phrase that captures the reader’s attention and drives home SILGRANIT II’s unsurpassed cleanability and durability story,” Maicher continues.

“The stunning new photography is just a fraction of what we captured recently which will be applied to our new catalogs and brochures in production. Every detail of the photography was considered – from the angle, to the lighting, the props, cabinetry and even the surfaces. BLANCO has never before undertaken such a comprehensive overhaul of its marketing materials. But with 56 new SKUs, and more innovations than the company has ever experienced before, we now have the tools to show our new designs in the best possible light. To communicate our messages and position clearly. And to have quality materials that live up to the quality of the brand.”

All we can say is – just wait – you ain’t seen nothing yet….

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