Archive for July, 2009
BLANCO’s new consumer brochures are here and showroom sales tools as we know them have forever changed! You’ve seen the dramatic impact of our new ad campaigns, new PR programs and new showroom catalog. The consumer brochure is another tool that’s been re-invented to communicate the passion, quality, and design inspiration behind BLANCO…and to reinforce our standing as the most attractive brand in the industry.
In the past…
In the past, the Consumer Brochure was simply a condensed version of the full-line showroom catalog. Images were small and all the sizes and dimensions were listed. It was not consumer-oriented and there was no history, no story and no passion behind the piece.
Now feel the passion, the difference…
At BLANCO, we feel it’s important to inspire the consumer…to allow them to dream. The new consumer brochure delivers BLANCO’s story in a “digestible” consumer-friendly format − creating value for the brand and ultimately the products. This standout piece is much more experiential in feel and approach to help create a preeminent positioning for BLANCO. This same approach is the underlying strategy behind all the communication pieces − print, other collateral, direct mail, etc. This isn’t about selling a sink anymore as strictly a functional item. It is repositioning and in fact creating a reason for being, a desire, and a “demand” for BLANCO products as centerpieces for the kitchen. Our goal is to drive that demand to the showrooms, allowing them to maximize profits while protecting price.
We encourage your feedback on the new design – let us know what you think!
Here’s the latest buzz – from the latest BLANCO designs featured in leading magazines. BLANCO sinks and faucets are an essential ingredient for a well-designed kitchen.
Check out this great video showing California Home + Design’s (CH+D) recent Readers’ Choice results. CH+D readers chose this Alamo kitchen designed by Dale Sessions of Dale Design SF as the clear winner. There’s a wonderful video link below where the design explains how the BLANCO sink and faucet adds a bold, yet streamlined look to the island. According to Sessions, “the sink is gorgeous.” We couldn’t agree more.
If you noticed a lot more buzz about BLANCO – one reason is that we’ve tripled the PR exposure BLANCO had for all of last year – just in the first six months of this year. Year-to-date BLANCO has earned 34,802,194 impressions! PR results are a vital tool to use during customer visits. It’s not just words – you can see it right in print! BLANCO is a recognized market leader and we’re working hard to generate demand in a climate where most companies are cutting way back on marketing and PR. Let your customers know that BLANCO is supporting them at retail. Now is the time to display MicroEdge™, PRECISION™ 16″, ARCON™, STELLAR, SILGRANIT® II, etc. Products that are leading the industry and the headlines. If they aren’t displaying these “in-demand” items, they will lose sales to showrooms that will.
Below, please enjoy our latest public relations hits from Elle Decor, Better Homes & Gardens, Food & Wine, CNET, Architectural Record and Atlanta Homes & Lifestyles. Share with your clients and help them display these hot sinks!
BLANCO launches its Essential Laundry Sink! Don’t let its good looks fool you… it’s tough enough and plenty deep for scrubbing, soaking and cleaning everything from the family pet, to paint brushes and fine delicates.
This hardworking design was styled with an extra deep 12” bowl for soaking, scrubbing or hand washing. The bowl size measures 22″ x 16″, making this BLANCO sink both pleasing to the eye and extremely functional for homeowners.
“Who says a laundry sink can’t look spectacular and still be tough enough for your dirty jobs?” states Tim Maicher, Director of Marketing for Blanco. “The BLANCO Essential Laundry Sink complements any workspace with its extra deep bowl, Satin Polished Finish and stunning form. The combination of elegance and functionality demonstrates BLANCO’s brilliant design innovation and enduring quality.”
The Blanco Essential Laundry Sink is made from premium 18-gauge stainless steel. It has a unique, high quality Satin Polished Finish that’s easy to clean and gives the sink a luxurious feel.
Features & Benefits:
• 304 Series Stainless Steel
• 18 Gauge Stainless Steel
• 18/10 Chrome-Nickel Content
• Satin Polished Finish
• Measures 22” x 16”
• Limited lifetime warranty