Archive for March, 2009
Fasten your seatbelts and make sure your tray table is in the upright and locked position…. we’re about to take off!!!
BLANCO launched its new ad campaign in the April issue of Western Interiors and will run the advertisements over the next few months in Metropolitan Home, Better Homes & Gardens – Kitchen and Bath Ideas, Elle Décor, Kitchen & Bath Design News, Interior Design and K+BB. The ads will feature new MicroEdge™ technology and will promote the introduction of SILGRANIT® II.
“Our new ad campaign really elevates the product as hero while offering compelling benefits for the consumer and designer to consider BLANCO for their kitchen design,” states Tim Maicher, Director of Marketing for BLANCO. “The headline: ‘You can’t burn it, scratch it or stain it. Which means other sinks can’t beat it.’ is a phrase that captures the reader’s attention and drives home SILGRANIT II’s unsurpassed cleanability and durability story,” Maicher continues.
“The stunning new photography is just a fraction of what we captured recently which will be applied to our new catalogs and brochures in production. Every detail of the photography was considered – from the angle, to the lighting, the props, cabinetry and even the surfaces. BLANCO has never before undertaken such a comprehensive overhaul of its marketing materials. But with 56 new SKUs, and more innovations than the company has ever experienced before, we now have the tools to show our new designs in the best possible light. To communicate our messages and position clearly. And to have quality materials that live up to the quality of the brand.”
All we can say is – just wait – you ain’t seen nothing yet….
Here’s the latest buzz – from the latest BLANCO designs featured in leading magazines. BLANCO sinks and faucets are an essential ingredient for a well-designed kitchen.
MicroEdge™ is grabbing more than its fair share of attention, among designers, showrooms and in the news. (Check out the RobbReport.com article and more below!!) Kitchen and bath professionals are hungry for the next new thing and MicroEdge is an innovation that is tailored for today’s marketplace. 1) It’s not a just a new sink – it’s the first new innovation for stainless steel sinks in more than a decade. 2) An overmount design that’s easy to install – but looks like an expensive flushmount. Everyone wants more for less and this allows homeowners, designers and showrooms to update their kitchens without having to replace a countertop. 3) And… they achieve a flushmount look without the installation hassle/expense.
Hear what the industry is saying on LinkedIn:
“Nice clean design, brings drop-in product with undermount design. Offers upscale style to the DIY market.” Dale Schmidt, Industry Sales Professional (Formerly a VP at Elkay)
“I saw the brochure just when the MicroEdge was introduced. I love it and I am going to display it in my showroom.” Debbie Schaeffer, Owner of Mrs. G TV & Appliances, New Jersey
“This sounds like an outstanding option and a great improvement on self-rimming sinks. I write on countertop fabrication for Kitchen & Bath Design News magazine. I also install a lot of stainless steel sinks in my business.” Jim Heaphy, Owner at TopRepair, California
BLANCO sinks and faucets are a draw for realtors and buyers alike. The finishing touch on a gourmet kitchen. Here are two projects where BLANCO products are prominently featured. We will keep track of these and add to this ongoing as a category. Use these projects in your sales process to gain future ones. Good selling out there!!
Brooklyn, New York
The Argyle is a classic, modern building in the popular Park Slope neighborhood. Its clean, architectural lines both stand out and blend with the historic brownstone area. The Argyle offers its residents true luxury details and its kitchen includes a BLANCOSPEX PLUS sink, bamboo cabinetry and stainless appliances.
Long Island City, NY
Ten 63 offers its residents an Italian-crafted modern kitchen by Pedini, appointed with a BLANCOSPEX PLUS sink and PURUS II Faucet. Home to the largest fortune cookie factory in the U.S., this historically rich neighborhood is known for its restaurants and beaches.