Archive for the ‘About’ Category
Need we say more. How awesome is that home page!
It’s here! The highly anticipated new www.blancoamerica.com. To get the most out of BLANCO’s updated website, check out these important NEW features:
- Fresh imagery that makes it incredibly easy to locate a sink, faucet or accessory! The navigation is brilliantly simple and effective.
- New products page with integrated product stories so you can always see BLANCO’s latest innovations.
- Color Assistant – an interactive guide that helps you select a countertop to go with SILGRANIT sink colors.
- Easy to find/download technical specs, showroom locator, installation instructions, etc.
- Links to our Twitter page – Facebook and YouTube pages coming soon.
- Pressroom with downloadable images and press releases.
- An awards page. It’s fun to see what’s won.
Here are some images you can click on to go to the site. Enjoy!!
Introducing a stunning new look and a new name for the BLANCO blog: BLANCO by Design. Even the URL is new: BLANCObyDesign.com. BLANCO is about passion for details, for quality, for innovation, for form and function. We want you to feel connected to that design passion, that excitement and to feel proud to share these blog stories with others. You will still see our weekly emails – but now they will promote what’s new on BLANCObyDesign.com. We invite you to continue the conversation by sharing your comments and your success stories.
Of course, we’ll continue to feature the news, facts, events and press exposure so that you can keep up-to-date and have the latest information to pass on to your customers. Keep visiting each week to see what’s new!
Fasten your seatbelts and make sure your tray table is in the upright and locked position…. we’re about to take off!!!
BLANCO launched its new ad campaign in the April issue of Western Interiors and will run the advertisements over the next few months in Metropolitan Home, Better Homes & Gardens – Kitchen and Bath Ideas, Elle Décor, Kitchen & Bath Design News, Interior Design and K+BB. The ads will feature new MicroEdge™ technology and will promote the introduction of SILGRANIT® II.
“Our new ad campaign really elevates the product as hero while offering compelling benefits for the consumer and designer to consider BLANCO for their kitchen design,” states Tim Maicher, Director of Marketing for BLANCO. “The headline: ‘You can’t burn it, scratch it or stain it. Which means other sinks can’t beat it.’ is a phrase that captures the reader’s attention and drives home SILGRANIT II’s unsurpassed cleanability and durability story,” Maicher continues.
“The stunning new photography is just a fraction of what we captured recently which will be applied to our new catalogs and brochures in production. Every detail of the photography was considered – from the angle, to the lighting, the props, cabinetry and even the surfaces. BLANCO has never before undertaken such a comprehensive overhaul of its marketing materials. But with 56 new SKUs, and more innovations than the company has ever experienced before, we now have the tools to show our new designs in the best possible light. To communicate our messages and position clearly. And to have quality materials that live up to the quality of the brand.”
All we can say is – just wait – you ain’t seen nothing yet….
MicroEdge™ is grabbing more than its fair share of attention, among designers, showrooms and in the news. (Check out the RobbReport.com article and more below!!) Kitchen and bath professionals are hungry for the next new thing and MicroEdge is an innovation that is tailored for today’s marketplace. 1) It’s not a just a new sink – it’s the first new innovation for stainless steel sinks in more than a decade. 2) An overmount design that’s easy to install – but looks like an expensive flushmount. Everyone wants more for less and this allows homeowners, designers and showrooms to update their kitchens without having to replace a countertop. 3) And… they achieve a flushmount look without the installation hassle/expense.
Hear what the industry is saying on LinkedIn:
“Nice clean design, brings drop-in product with undermount design. Offers upscale style to the DIY market.” Dale Schmidt, Industry Sales Professional (Formerly a VP at Elkay)
“I saw the brochure just when the MicroEdge was introduced. I love it and I am going to display it in my showroom.” Debbie Schaeffer, Owner of Mrs. G TV & Appliances, New Jersey
“This sounds like an outstanding option and a great improvement on self-rimming sinks. I write on countertop fabrication for Kitchen & Bath Design News magazine. I also install a lot of stainless steel sinks in my business.” Jim Heaphy, Owner at TopRepair, California
BLANCO has named Frank Advertising, near Princeton NJ, their agency of record for marketing and public relations. BLANCO plans an aggressive strategic marketing program for 2009 to support new product designs and launches.
“BLANCO has been extremely successful in the U.S. market – solely based on the excellence of its products,” states Tim Maicher, Director of Marketing for BLANCO, Inc. “Historically, we’ve been very modest about our brand strengths and now it’s time to shine and to tell our story. BLANCO has a wealth of new products and designs launching in 2009, and we welcome our partnership with Frank Advertising to accelerate the growth of our market share and positive brand awareness.”
BLANCO tapped Frank Advertising based on their strategic marketing, creative and extensive experience in the kitchen and bath industry – especially with international brands. “BLANCO is a perfect fit given our capabilities and stable of clients,” states Robert Frank, owner and president of Frank Advertising. “There’s a lot of synergy between the coveted target audiences – consumers and specifiers – that truly extends the opportunity for growth.”
There’s fresh life pulsing through the veins of Blanco. New ideas, new designs, new ways to do business… a revitalized vision of how we can all work together to lift this brand to the next level, while creating great opportunities for each of us individually.
THE BEAT at www.blancobeat.com will give voice to that journey, providing an internal forum for Blanco, Blanco representatives and showroom sales associates to exchange information. Here you’ll discover the latest product news, program introductions, support tools, sources of inspiration and more.
THE BEAT will also create a channel to lend your voice to the Blanco community. Just hit the Comments link to share success stories, presentation techniques, new ideas, or anything that’s on your mind. Your contributions are the key to making this forum successful for all.
Look for new posts every Friday, or add www.blancobeat.com to your RSS feed list for notices, as new information is added.
Pump up… Get ready… Stay tuned…